After many complaints from Democrats, Hulu confirmed that it will now show political issue and campaign ads on its platform to comport with parent company Disney’s policy.
Hulu’s ad policy originally stated that it prohibits content “that takes a position on a controversial issue of public importance (e.g. social issues).”
The Democratic Governors Association publically reprimanded Hulu on Twitter and called the policy a “censorship of truth.”
”After a thorough review of ad policies across its linear networks and streaming platforms over the last few months, Disney is now aligning Hulu’s political advertising policies to be consistent with the Company’s general entertainment and sports cable networks and ESPN+,” said Disney, according to Axios.
Hulu is not bound by federal statutes to show ads that the streaming service deems controversial, unlike broadcast companies, which are bound by the Federal Communications Commission.
Hulu’s guidelines will now match ESPN and FX, Axios confirms.
Disney has stated that it will reject ads for alcohol or politics for its streaming service Disney+ to keep its image family friendly, according to Variety.
Disney has already failed at that with the Pixar short film, Out, available on Disney+.
Not to mention the fact that Disney+ now airs R-rated movies.
The streaming service attempts to offset the R-ratings by providing parental controls; however, if the service were actually “family-friendly” then one wouldn’t need parental controls. That’s kind of the whole point of being family-friendly: being friendly to the entire family.
Will Disney be as open and accommodating for Republican ads and conservative issues? Most likely not. This is probably what it means when Disney says it will review ads on a case-by-case basis, as Deadline reports.